5 Things You Need for a Powerful Marketing Strategy in 2022
The start of every new year is filled with big plans, goals, and ambitions. And your marketing is no exception. No matter what your nitty-gritty business goals are - connecting with, nurturing, and converting your audience will always be the goal of your marketing strategy in 2022 and beyond.
With new platforms, updates, and trends buzzing around the digital marketing sphere, trying to decipher what you should be focusing on can be a little overwhelming. Our team at Lustic Media is here to help you make things easier by sharing the 5 things you need for a powerful marketing strategy in 2022.
5 Things You Need for a Powerful Marketing Strategy in 2022
Before we dive in, this article will be focusing on the fast-paced world of digital marketing. Even though the digital marketing space is constantly buzzing and dinging with new updates and hot trends, focusing on these 5 things will help you hone in on your marketing strategy while tuning out the noise.
1. An Optimized and Expertly Designed Website
Social media marketing is enjoying the spotlight and with great reason. But having an optimized website that is easily searchable and discoverable will never go out of style. Optimizing the backend of your website will create an accessible experience for your target clients. By focusing on the technicalities such as SEO and site speed, your target audience will have an easier time finding your business, gaining a solution to a problem they need to solve, thus turning them from another site visitor into a paying customer.
While technicalities are important, we believe that aesthetics and design are key to representing your brand’s story. From experience, we know this approach will turn just another customer into a loyal and raving fan.
Most businesses and brands either heavily focus on the backend tech, or the visual identity, branding, and aesthetics. But at Lustic Media, we stand behind the powerful combination of having a technically strong site with an equally capable brand identity that’ll both capture and convert clients.
2. Cost-Effective Digital Ads
Entering the world of digital ads can be overwhelming, especially if you’ve never done it before. But knowing how to harness them in a high-conversion, cost-effective way will help you get in front of the right eyes. Types of digital advertising include SEO (search engine optimization), Google ads, Facebook, Instagram, and LinkedIn ads. And we work out what works best for each client.
When done well, digital ads are a fast and easily adaptable method for promoting your brand by targeting hyper-specific audiences and creating new brand-consumer connections with highly trackable and customisable ads that speak directly to them.
For example, social media marketing, specifically Facebook and Instagram ads, are one of the most affordable forms of advertising and they’ve very quickly become a staple for launching a brand in today’s market.
3. An Engaging Presence on Social Media
You probably already know by now that social media is an essential part of marketing in 2022.
Having a presence on Instagram has become as essential as having business cards (dare we say it even more so). However, there’s a difference between being on social media just because you need to, and being intentional about your strategy.
If you want to attract more long-lasting clients, you have to meet them where they are and engage with them in a way that leaves an impression (pun intended). Simply put, this means creating content that resonates with your target clients and posting regularly enough to capture their attention. A strategy-based approach will allow you to stay top of mind as you nurture, connect, and build a relationship with your audience, which ultimately builds brand awareness and customer loyalty.
4. Emails Your Audience Loves to Read
Yes, social media is important and rising in popularity. But email marketing isn’t dead - not by a long shot. When you’re writing consistently captivating emails, your audience will be impatiently refreshing their inbox waiting for your latest email (the way they would with a new season of their favorite Netflix series).
Email marketing is a powerful tool that builds relationships with new leads, current clients, and past customers. And if you have effective, engaging, and persuasive copy, you’re positioned to convert your hottest leads into happy customers.
5. High-Quality Brand Assets
Last but not least, your business should have a strong brand identity and high-quality brand assets that’ll strike that “love at first sight” feeling with your audience. We’ve seen it time and time again - new clients may have a strong physical presence but they struggle to reflect their irresistible charm online.
Investing in high-quality brand assets like branding, photography, videography, and a cohesive visual identity is key to communicating your brand’s story on the virtual stage.
Bonus: Strategy
Even though there are only 5 things you need to focus on to market successfully in 2022, managing all these moving parts will take a lot of time, expertise, and patience. It’s worth mentioning that with a fine-tuned and bespoke strategy that takes all 5 elements into consideration, your business’s marketing will be able to survive any curveball that comes your way. And if you have any questions on how you can get ahead of your marketing strategy in 2022 and beyond, feel free to schedule a consultation call with us here.