COVID Insights: Marketing Efforts During Border Closure

COVID Insights: Marketing Efforts During Border Closure

The art of slow living was undoubtedly born in the Caribbean and the "soon come" attitude might have more merit than we all realised. It just took 2020 to remind us why slowing down is so integral to our wellbeing, happiness, and long-term success.

As a tourist-centric destination, the Cayman Islands have always welcomed the snow-birds and sun chasers ready to soak up the year-round sunshine in soothingly-warm waters. But with the global and local lockdown, it was us locals that were reminded of just how lucky we are to live this magical island life every day.

Although the travel, retail, and hospitality businesses have been severely impacted by the ongoing halt in international travel, it has been inspiring to watch communities rally, businesses innovate and Cayman's sense of togetherness rise to the top.

We’ve loved helping Lustic Clients come back to their “why” as we restrategize how to use this time to their advantage, liaising with the NY-based DOT team on new initiatives like the Global Citizen Concierge Program or creating innovative new offers to reconnect clients with the captive local market.

Brands are adapting their services, remembering their core purpose, and refocusing on how they can serve more and exceed expectations far beyond a given price tag. And we're here for it.

Need some support? Looking for a new strategy?

Let us help you in times of uncertainty. We offer a free 20-minute consultation call that you can book here.

No sales pitch; just straight up service to others.